Coca cola personal selling process

Monday, March 28, Chapter Sales promotion and personal selling Coca cola spends a lot of money advertising and even though the brand name is very popular Coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product.

Coca cola personal selling process

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Coca-Cola's policies are not applied uniformly or fairly. The Company's written and unwritten policies and practices regarding promotions do not require posting of all positions, but allow "management nomination," which amounts to little more than word of mouth recommendations, and other closed procedures, including the use of a high-potential list.

Even positions that are posted on the computerized job posting system may contain a notation that an internal Coca cola personal selling process has already been identified.

Jobs are filled without being posted, candidates are handpicked in advance, and Coca cola personal selling process who make hiring decisions disregard the results of panel interviews and manipulate scores in order to ensure that their favorites are chosen. As a result of this kind of discrimination, African-Americans are denied the opportunity to advance to the same level and at the same rate as equally qualified Caucasian employees.

Few African-Americans advance to senior levels in the Company, especially when compared to the significant representation of African-Americans among salaried employees. Indeed, although African-Americans make up about Inonly 7.

African-Americans in senior positions are concentrated in less powerful and non-revenue-generating areas. The Human Resources Division and the External Affairs Department a community relations office in the Corporate Affairs Division account for over half of the African-American senior management officials in the corporate headquarters, while high-level positions of significant influence in divisions such as Global Marketing, Finance, Information Systems and Technical Operations purchasing and production-related activities have virtually all Caucasian employees.

Only about five percent of high-level positions are held by African-American employees, but when Human Resources and Corporate Affairs are excluded from the calculation, that figure drops to 2.

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African-American employees at Coca-Cola are involuntarily terminated at a much higher rate than Caucasian employees. Similar trends hold true for as well. This discrimination represents a company-wide pattern and practice, rather than a series of isolated incidents.

Defendant's written and unwritten policies and practices regarding evaluation, compensation and promotion subject the named Plaintiffs and the Class to ongoing disparate treatment. Coca-Cola's actions constitute a continuing violation of the rights of the named Plaintiffs and the Class, and have been ongoing since April 22,and prior to that date.

Although Coca-Cola has carefully cultivated African-Americans as consumers of its product by public pronouncements, strategic alliances, and specific marketing strategies, it has failed to place the same importance on its African-American employees.

Further, Defendant's efforts to target African-American consumers reflects stereotypical views of African-Americans who all live in the ghetto or perform low-skill or low pay jobs.

Coca-Cola's marketing staff have also discriminated against African-American marketing employees and advertising agencies. Defendant's outreach to consumers does nothing to address the racial disparities in compensation, promotions and evaluations that exist inside the Company.

The jurisdiction of this Court is invoked pursuant to 28 U. Venue is proper in this District pursuant to 28 U. She is a current employee of Coca-Cola, where she has worked for over three years as a grade 5 administrative assistant.

She alleges, inter alia, that in her current virtually all-white department, she has experienced discrimination in performance evaluations and in the terms and conditions of her employment, and she has not been promoted, although the Caucasian employee who held her job previously was promoted to pay grade 9.

He is a current employee of Coca-Cola, where he has worked for over two years as a Security Officer. Clark alleges, inter alia, that he has been denied promotions on the basis of race, and has been repeatedly denied the opportunity to even apply for promotions, because of the common practice of filling supervisory jobs without posting the positions.

She is a current employee of Coca-Cola, where she has worked for almost nine years. Ingram alleges, inter alia, that in her current position as an Information Systems Analyst, Ingram has been consistently paid below her grade level and thousands of dollars less than comparable Caucasian employees.

She is a former employee of Coca-Cola, where she worked for about thirteen years, rising from an entry-level trainee job to a Director-level grade 13 position.

Orton has a Bachelor of Science degree from Colorado State University and sixteen years of experience in sales and marketing. Orton alleges, inter alia, that she was significantly underpaid compared with comparable Caucasian employees, was compensated at the low end of her pay grade range, and supervised Caucasian employees who were paid more than she was.

Defendant Coca-Cola is a Delaware corporation and maintains its corporate headquarters in Atlanta, Georgia. Coca-Cola employs approximately 29, employees worldwide, including affiliates and subsidiaries.

The vast majority of Defendant's United States-based salaried employees work in Atlanta. Organizational chart attached as Exhibit C.

Coca-Cola's corporate headquarters "Coca-Cola Corporate" or "the Corporate Office" oversees and supports the Company's global operations as executed by the North America Group, Coca-Cola International, and Minute Maid, including disseminating and enforcing common employment and human resources policies and practices with respect to evaluation, compensation, and promotions.

Coca-Cola employs approximately 5, employees in the Corporate Office. CCUSA follows Coca-Cola's common employment practices and procedures of Coca-Cola, including use of the same pay grade system, compensation system, job posting system, and evaluation procedures used by other Coca-Cola entities.

Coca-Cola International includes both U. Employees are commonly rotated from Atlanta to international assignments and then back to the United States. Upon information and belief, hiring and management practices for salaried employees of Coca-Cola International are subject to the central control of the Coca-Cola Company through policies and practices disseminated by the Corporate Office, including use of the same pay grade system, compensation system, job posting system, and evaluation procedures, as those used by other Coca-Cola entities.

Minute Maid, formerly known as the Coca-Cola Foods Company, is based in Houston, Texas and produces and markets juices and juice drinks.

Upon information and belief, Minute Maid follows Coca-Cola's common employment practices and procedures, including use of the same pay grade system, compensation system, job posting system, and evaluation procedures used by other Coca-Cola entities.

According to the Company's annual report and the current Company website, Coca-Cola is the "global soft drink industry leader," operating in almost countries.4.

Team Selling Coca Cola Company | Sales Management 1 for business to business. Three types of presentations: Stimulus Response Format: Appropriate stimulus will initiate a buy decision.

Coca cola personal selling process

given to all customers interested in a specific product. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program). Phosphoric Acid in Coca-Cola and Diet Coke has been shown to destroy bones by contributing to osteoporosis and destroying teeth.

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Aspartame, now known as AminoSweet, has been linked to numerous diseases and health problems. Coca-Cola is a consistent major sponsor of the World Cup. Buda Mendes/Getty Coca-Cola went from a cocaine-infused elixir in to a ubiquitous sugary drink by Jan 08,  · I worked on the sales-side of the business.

The amount of work that management wanted to be done didn't match with the number of hours in a work day. I would start at between 5am-6am everyday, and I usually would finish between 6 - 7pm every evening and I Author: Former Employee - Account Manager.

Chapter Sales promotion and personal selling Coca cola spends a lot of money advertising and even though the brand name is very popular Coca cola still uses consumer sales promotion in order to attract new customers and also to provide their existing customers with an incentive to purchase more of their product.

Coca- Cola Zero is one of the many well-known products belonging to the Coca-Cola Company. It was introduced into the USA market in the month of June of Coke Zero brought together the “Real Coke Taste” with Zero Sugar.

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